Leadership Lunch: Risky Business - What Marketing Leaders Need to Know to Position Their Firms in High-Risk A/E/C Environment
The design and construction industry is hugely complex and inherently uncertain. Projects are unique in terms of program, site, budget, schedule, and client goals. Identification, assessment, prioritization, and management of risk is often overlooked by leaders in our industry, opening firms to professional liability. Contracts are the cornerstone of our business, so better understanding of contractual liabilities, legal exposure created under contract, and knowledge of what to do when contract disputes arise, can help limit this exposure. This panel discussion will educate marketing leaders on risk and help them become better champions for risk management best practice.
After attending this presentation, participants will be able to...
- Identify common A/E/C contractual mistakes
- Understand rules of thumb for limiting liability
- Become knowledgeable about risk mitigation resources available to all firms
- Summarize A/E/C staff responsibilities in the risk management process